The skin irritation or inflammation caused by friction, often when skin or clothing rubs repeatedly against another surface is referred to as chafing. This kind of friction can cause redness, soreness, blisters, rashes, or cracked skin that leaves a burn-like feeling or excessive itching. It commonly occurs in areas where skin folds or where skin rubs together. Common examples include the inner thighs, groin, armpits, and under the breasts. This condition is common among most Indians - more so among athletes, gym-goers, overweight individuals, or people who neglect their hygiene over sustained periods of time.

Zlade's anti-chafing gel is an alcohol-free formulation that's designed to relieve the stress and discomfort caused by chafing. It soothes your skin, leaving your intimates feeling cool and aromatic when used on a daily basis.

Zlade's anti-chafing gel is supposed to be used on a daily basis (ideally after you take a shower) after you dry your skin. It can be applied directly on areas prone to chafing, including your inner thighs and underarms. The gel slowly-but-surely gets absorbed by your skin, leaving it feeling cool, nourished, and irritation-free.